Marketing Manager Level 6 – Online Nationwide

The Marketing Manager Level 6 apprenticeship develops the knowledge, skills and behaviours required to lead marketing strategy and deliver measurable outcomes across an organisation.
Learners build competence in developing and implementing marketing strategy aligned to business objectives, managing integrated campaign plans, overseeing budgets and commissioning research to inform decision-making. The programme strengthens capability in analysing complex data, tracking performance and reporting insights to senior stakeholders. It also develops leadership skills to manage and motivate teams, work with external agencies and influence cross-functional delivery.

Learning is applied directly through real workplace projects, ensuring relevance and tangible impact. This supports marketing managers to improve planning discipline, strengthen brand and proposition positioning, and make evidence-based choices about channels, messaging and investment.

By completion, learners are equipped to lead marketing activity strategically, improve return on marketing investment and contribute confidently to organisational growth and reputation.

Employer Benefits:

Employers benefit from marketing leaders who can build strategy, improve return on investment, strengthen brand reputation and deliver measurable growth through effective planning and performance management.

Employers benefit from staff who:

• Lead marketing strategy aligned to business goals
• Plan and deliver integrated campaigns using data
• Manage stakeholders and influence senior leaders
• Strengthen governance, reporting and budget control
• Evaluate performance to optimise efficiency and commercial impact

The apprenticeship provides:

• Training aligned to national occupational standards
• Clear evidence of staff competence and development
• Consistency in training records and workforce capability to support inspections
• Retention & Stability

The programme supports:

• Strengthen strategic marketing leadership
• Improve ROI and performance measurement
• Enhance brand and reputation management
• Build a sustainable marketing capability pipeline

Who is this course for?

• Designed for experienced marketing professionals responsible for planning and leading marketing activity, managing budgets and delivering measurable outcomes.
• Learners apply strategic marketing leadership practices that strengthen planning, stakeholder engagement and measurable delivery across digital and offline channels.
• Marketing executives progressing into management roles
• Existing marketing managers seeking structured development
• Professionals coordinating campaigns, budgets and stakeholders
• Roles influencing marketing planning and agency management
• Individuals accountable for marketing performance and outcomes
• Organisations building stronger marketing leadership capability

Typical Job Roles Include:

• Marketing Manager
• Marketing and Communications Manager
• Brand / Proposition Manager
• Product Marketing Manager
• Customer Marketing Manager
• Growth Marketing Lead
• Corporate Communications Manager
• Insight / Innovations Manager

Time commitment is 4 Hours per week working specifically on this course during working hours plus 2 hours employer led CPD.

This course starts weekly and could be fully funded for you! To register your interest here, Click the Apply Now button to find out more!

(Code: MCIWT) (Code: LMIWT)