AI Savvy Multi-Channel-Marketer Level 3 – Online Nationwide

Online Event

Course Eligibility

  • UK/EU Citizen for 3+ years
  • Work 16+ hours per week on average
  • Employed on a PAYE Scheme
  • Not on any other government-funded course

Course Description

The AI-Savvy Multi-Channel Marketer Level 3 programme builds on the core Multi-Channel Marketer apprenticeship by integrating practical, responsible AI skills throughout the learning journey. Learners develop a strong foundation in marketing principles, customer insight, campaign planning, and performance measurement, ensuring they understand not just how to execute tasks, but why marketing activity works.

The programme covers content creation, social media, email, paid advertising, SEO, customer journey mapping, and marketing operations. AI tools are introduced as enablers, supporting research, content drafting, optimisation, analysis, and automation, while learners retain ownership of strategy, quality, and decision making.

An intensive AI-Skills Masterclass provides hands-on experience with generative AI, advanced prompting, ethical implementation, and AI strategy, ensuring learning delivers immediate workplace impact.

Employer Benefits: After Course Completion

Employers benefit from marketing professionals who deliver consistent, measurable results by combining core marketing expertise with practical AI capability.

Employers benefit from staff who:

  • Understand marketing, customer journeys, and channel integration
  • Plan and execute integrated digital & offline campaigns
  • Use AI for research, content, optimization, and reporting
  • Align activities with brand, audience, and business goals

Employers typically see:

  • Improved campaign performance and clearer ROI reporting
  • Faster delivery of marketing activity
  • Increased confidence in marketing decision making
  • Better use of data and stronger brand consistency
  • More efficient use of internal and external resources

The programme supports:

  • Enhanced Multi-Channel Marketer apprenticeship with AI integration
  • Build skills in scaling, performance analysis, and campaign improvement
  • Foster creativity, strategic thinking, and accountability

Who is this course for?

This course is designed for individuals with limited formal marketing training who want to build strong marketing capability enhanced by AI.

This course is ideal for:

  • Employees supporting marketing activity or entering a marketing role for the first time
  • Individuals working in admin, front-of-house, sales support, or junior marketing roles
  • Learners of all ages and backgrounds, regardless of prior qualifications
  • Staff who want to develop professional marketing skills, capability, and performance from the ground up

Typical Job Roles Include:

  • Marketing Assistant
  • Marketing Executive
  • Digital Marketing Officer
  • Communications Assistant
  • Campaign Executive
  • Social Media Assistant

This course is suitable for employers operating in:

  • SMEs and large enterprises
  • Marketing and creative agencies
  • Professional services
  • Retail and e-commerce
  • Public sector organisations
  • Education and training providers

Time commitment – 4 hours per week working specifically on this course during working hours plus 2 hours employer led CPD.

This course starts weekly and could be fully funded for you! To register your interest here, Click the Apply Now button to find out more!

(Code: ITIWT)

Course Overview

Course Start Date:
Weekly
Course Duration:
18 Months
Difficulty Level:
intermediate
Registration Deadline:
Induction Date:
Course Location:
Online Event
Course Location:
Online
Course ID:
Course Tags:
AI, Level 3, In Work Training, Higher Level Training

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